Case Study
Major Tom
A category-leading sales engagement platform needed a brand that matched its ambition. We helped Major Tom move from a tool people used to a brand people believed in.
Services
- Brand Strategy
- Verbal Identity
- Visual Identity
- Web Design
- Monthly Retainer
Timeline
14 Weeks + Ongoing Retainer
Industry
B2B SaaS / Revenue Operations
The Challenge
A product loved by its users, but invisible to the market.
Salesloft had built best-in-class sales engagement software, but their brand wasn't telling that story. With a crowded competitive landscape and an impending Series F fundraise, leadership knew they needed a brand that could hold the weight of what the company was becoming.
The existing identity felt dated, generic, and disconnected from the culture and mission that made Salesloft special. They needed more than a visual refresh — they needed a complete brand platform built for scale.
Our approach
Discover
We ran stakeholder interviews, competitive audits, and brand discovery workshops to uncover what Major Tom stood for — and where the gaps were between perception and reality.
Define
Armed with research, we distilled insights into a clear positioning platform: a brand that doesn't just sell software, but transforms how revenue teams operate at their best.
Design
We developed a bold visual identity grounded in warmth and confidence — a deep forest green paired with clean type and expressive illustration to signal approachability without sacrificing authority.
Deliver
Every asset — from the logo to the website to the brand guidelines — was handed off with full documentation, enabling Major Tom's internal team to extend the brand consistently and confidently.
What We Built
Brand Strategy
Positioning, architecture, and competitive landscape analysis to define Major Tom's market stance.
Verbal Identity
Voice and tone guidelines, tagline creation, and audience messaging framework.
Visual Identity
Logo system, color palette, typography, iconography, and comprehensive brand guidelines.
Web Design
Site architecture, UI kit, and high-fidelity website design across all key pages.
Monthly Retainer
Ongoing creative support for campaigns, events, and evolving brand needs.
“Ambition didn't just redesign our brand — they helped us understand who we are and gave us the language and visuals to prove it.”
The Impact
$950M
Series F raised post-rebrand
2×
Website conversion improvement
4,000+
Employees aligned to new brand
Brand Guideline Excerpt
Committed to the craft of selling.
Next Project
Totango
Brand Strategy, Visual Identity, Web Design